Course Description

I help business owners gain momentum

Bryan Rider

Hi – I’m Bryan Rider. I set out on an adventure (54 countries so far) to master sales and marketing psychology ($125 million in sales so far), but I became fed-up with seeing the coaching/consulting advice that is worthless and downright harmful to most business owners. So I created a business school that helps business owners develop practical, actionable plans that create real world results in the noisy business world.At first, sales just felt wrong.I felt so inauthentic when I was pushing a prospect to buy something they didn’t want. The “alpha” sales methods felt wrong, yet I knew I had to do something to grow my sales. I got cynical because so many people would share all of their excuses why they couldn’t buy… Or saying they would buy and then later changing their mind.I got fed-up with trying these push sale strategies.Then, I had a phone conversation with a coach that changed my life.It was strange.There was none of the typical sales BS, yet at the end of the call I was clear that I wanted to buy from him.He brought clarity to my mind and the exact steps I needed to grow my company. And it was effortless.That model for selling brought back the passion and excitement that I had when I first got into business.I now share the same transformational marketing framework to business owners who want to create high-value sales.The proprietary transformational marketing framework creates 100% clarity on what you need to do to sign your ideal customers in today’s noisy business world.The framework leverages your unique positioning and ancient persuasion tactics that people today miss.If your sales aren’t where you’d like them, then I’d love to share with you more about how you can double your sales effectiveness in today’s noisy business world.

Course curriculum

  • 1

    Course Overview and Agreements

    • Fear Breakthrough Overview

    • Rules of the Mind

    • Client responsibilities

    • The Real Reason People Fail

    • Framework For Defying Odds

  • 2

    Week 1 - BASE WORK - Cold Showers and Framing Fear

    • Cold Shower Test - Framing FEAR

    • 10 things that scare you and #1 goal you want to achieve

  • 3

    Week 2 BASEWORK - Alkalinity and High Performance

    • Module 1 Exercise Overview

    • Exercise 1 - Alkalinity Breathing

    • Breakthrough Fear Weekly Feedback Form

  • 4

    Week 3 - Working Through Stress And Fear

    • Fear and Stress Overview

    • Attacking Fear Process

  • 5

    Week 3 - The WORK + TBR

    • Phase 2 Overview

    • Week 3 group call

    • TBR - Trigger Behavior Reward

    • Week 3 resources (The work downloads)

    • The Work

  • 6

    Week 4 - A New Paradigm For Worry

    • A New Paradigm for Worry

    • The BOW Worksheet

  • 7

    Week 5: The DDR and the Empowerment Triangle

    • Dreaded Drama Triangle - TED